My project is all about creating a new brand. When creating a brand you need to think about how your going to sell this brand, and with my brand I can see it selling in a physical form like a shop. I am familiar with skate shops, as I have previously bought various boards from shops and skate clothing.
Therefore this is howI I wanted to present my final piece within the exhibition, as if I was setting my brand up in the real world. I went round a few skate shops to see how they presented their boards. As seen on the images below, in ever skate shop this is the typical presentation of the boards. Easy to see and easy to compare. A clear vision of all the boards, in order for the buyer to select the his preferred board.
I care a lot about the visuals, and to me this appear aesthetically pleasing, all lined up neatly in some sort of order.
However after speaking to my tutor, I was made aware that I have more than just a wall to work with. I began to think about how I could make my exhibition stand out and involve some sort of 3D structure. I began to picture ramps coming out of the way and hanging the boards with fish wire, with the art work faced towards to viewers. However when I began to think about he visuals of this, I thought it would have looked messy and not in proportion to what the ramps at a skatepark look like, as they are massive, and wouldn’t fit within the exhibition. My boards also come without wheels, So it wouldn’t represent the the idea of people riding the skateboards on ramps realistically, thereof is stuck to my original idea of the shop layout.
The exhibition space.
My exhibition space:
It took a long while to consider how to present the boards. The wall in the exhibition isnt strong enough to hold the boards on with brackets, like in the shop, and it also meant drilling into my boards small hole, I didn’t want this as it would ruin my designs. Therefore i thought on holding the boards on a plank of wood.
The wood looks like this, with a small indent for the boards t sit in without having to touch or drill into the boards. Ollie made the shelf for me as he was more DIY trained than me, and had the correct tools to do it. the shelf was around just short of 1 and a half metres long, and left around a 5cm gap between each board. This board then drilled into he wall as seen on the image.
I then had to decide in which order I wanted to boards to sit.
I tried these various layouts:
I adjusted the boards to see if they looked better in: colour order: wonky, similar image and style. And I decided on the final output, the last image. I chose to present the boards in that order as I like how each board on the outside has the Glide text logo, Then I had to have my strongest board in the middle. I decided to stand them straight for a more organised and tidy look.
I also keep the board a wooden finish as it carries on that rustic and homemade vibe, which my brand follows throughout.