After designing some ideas and drawings for my logo I felt as though I was starting to move away from my initial idea and aim. I am happy with the idea of the wave with the woman skating the wave. But I feel as though the way I am drawing and the style which I am using doesn’t fit my theme of a 70’s nostalgic brand. My drawings are simple, with no style and are abit boring to look at.

I am going to stay with the design of the logo but allow myself to say tis okay to look at my artists for inspiration which should hopefully make me retreat back to a 70’s style. My ideal logo in my head which I can picture is a chunky flowing wave with a woman surfing it. The word Glide written at the top of the wave experimenting with the font of Zelek, and then at the bottom of the wave “established in Santa Monica” my chosen location in which the brand will have taken inspiration from the history.

As I am not used to drawing in a different style, I think it is best for me to do a rough idea of the idea I want, and then move onto illustrator, where I feel will make me more confident in my brand in terms of it coming together.

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